This is how technology has changed the way we sell to the public.
Today's society is in the midst of a process of change. Many experts believe that we are currently at the beginning of the fourth industrial revolution. This is due to the number of innovations that have been introduced in recent years and that have changed the way we see the world.
However, the companies' commitment to innovation is still counterbalanced by the public's suspicion. Younger, digital audiences have adapted better to the changes and have developed a mindset focused on taking better advantage of new resources and synergies.
The change to a new stage
Shopping habits have changed with new technologies . As Juanjo Romero, our Product Expert, explains: "The Internet has made shopping much easier. From the website itself, the customer can easily and quickly configure the product to their liking. As the average age of the buyer has decreased considerably, sales methods have adapted to them".
"With online sales, we cover many more cities and audiences, so the volume of business is greater, in addition to the fact that new technologies facilitate the negotiation between customer and seller," acknowledges Juanjo, who also warns that there are considerations to take into account in the physical purchase: "There are conditions in favor of buying in person, such as the fact that the reality of the product is not always the same as online and that there are certain exclusive discounts".
Technology and society
According to the Trends View 2017 study conducted by the consulting firm The Cocktail, the uptake of the technology still operates at two speeds within society. For this reason, they have pointed out some of the keys to these new technologies:
-Opportunity effect. This marketing technique is one of the most powerful that online stores have developed. Days like 'Black Friday' or 'Cyber Monday' have given the definitive push for many people to start buying online, which every day adds more followers. They create a need that may not have existed before and push them to buy.
-Too many impulses. In the Internet era, the user is used to receiving too much pressure to buy from many sides. Therefore, companies must differentiate themselves from the rest and offer a differential and didactic message, becoming a reference to convince the user.
-The importance of the physical store. Although the online store has become a must for almost any business, the physical store is still something differential. This constitutes an extra customer experience that attracts a lot of undecided public.
These are just some of the factors currently influencing the integration of technology within society. The generational leap has been very important when it comes to adapting digital and technological strategy to different age groups.
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