The campaign designed in Madrid and Barcelona to present the new Nissan Qashqai was a fun experience that combined outdoor advertising and digital technology. A space was recreated to take photos with the possibility of characterizing them in the style of the famous illustrator McBess through an iPad. This same application could also be downloaded for smartphones and shared through different options, and there was also the possibility to customize the Facebook profile and show it as the new Qashqai icon.
On the other hand, passers-by were surprised in bus shelters by the flash of a camera embedded in the image of one of Mcbess' illustrations.
Source: MarketingNews.es
See it on Fergil Auto.
